Stripe is a financial infrastructure platform for internet businesses. They approached XXIX to assist with brand definition, product experience, and campaign launch for Stripe Apps. The objective was to convey the limitless possibilities of Stripe Apps for app builders and users while also communicating Stripe’s mission to evolve into a platform of platforms. Our approach involved developing a modular brand toolkit capable of producing static and motion assets that effectively demonstrate the connectivity generated by this new ecosystem. We also collaborated with Stripe’s product team to refine the end-to-end product experience inline with the brand strategy we developed.