BBG Ventures is a female-led venture fund that invests in a new generation of founders. Formerly known as Built By Girls, the BBGV team approached XXIX to create a new visual identity system and website to mark their strategic repositioning and launch of their newest fund. The brand idea, “Propelling forward,” was inspired by BBGV’s brand promise of meaningfully investing in a new wave of founders to create lasting value and transformational change. To express this idea, we developed a dynamic typographic system that visually propels founders forward, highlights their organizations’ transformational ideas, and acts as a supporter, always pushing forward.