Proper offers a modern and healthy solution for sleep health by combining natural, safe, and evidence-based sleep supplements with expert sleep coaching. To reflect this holistic approach, the digital experience should play an important role in the process of improving sleep. By changing the website’s appearance and copy based on the viewer’s local time, the digital experience becomes an integral part of Proper’s solution for better sleep. With a design inspired by a digital sundial, the site features 3D-rendered products that cast shadows, contributing to the overall calming visual experience.

We were also responsible for creating a survey-based sleep tracker that follows the same visual cues, further expanding Proper’s digital offerings.