We were tasked with the launch of a brand platform, identity system, visual language, and MVP digital product for a newly-formed, tech-enabled life insurance brokerage.
Life insurance advisors play a crucial role in assisting their clients in navigating the intricate and significant process of acquiring life insurance coverage needed to protect what matters most — in fact, 90% of life insurance policies are bought through advisors.
During our collaboration with the Modern Life team, we focused on the transformative impact of aesthetic appeal and well-designed processes in humanizing complex or inefficient systems. We positioned Modern Life as a brand that prioritizes people, catering to the requirements and preferences of advisors and their end clients to provide a relationship-driven experience.
Historically, insurance policies used a framed motif to depict scenes of what you were insuring against. Instead, we envisioned these portals as hopeful windows into modern lives.
